![]() ![]() ![]() This exciting new stage of life, the "Third Age," poses daunting questions: What will "old" look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth – yet are largely ignored by youth-focused marketers. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. ![]() Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. "Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers." -Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Here is the unforgettable story of a mental ward and its inhabitants-a counterculture classic that inspired the 1975 film adaptation, widely considered one of the greatest movies ever made. One Flew Over the Cuckoo’s Nest Boisterous, ribald, and ultimately shattering, Ken Kesey’s One Flew Over the Cuckoo’s Nest is a seminal novel of the 1960s. These collectible editions are dressed in the iconic orange and white tri-band cover design, first created in 1935, while french flaps, high-quality paper, and striking cover illustrations provide the cutting-edge design treatment that is the signature of Penguin Classics Deluxe Editions today. The inspiration for the new Netflix original series Ratched Part of the Penguin Orange Collection, a limited-run series of twelve influential and beloved American classics in a bold series design offering a modern take on the iconic Penguin paperback Winner of the 2016 AIGA + Design Observer 50 Books | 50 Covers competition For the seventieth anniversary of Penguin Classics, the Penguin Orange Collection celebrates the heritage of Penguin’s iconic book design with twelve influential American literary classics representing the breadth and diversity of the Penguin Classics library. ![]()
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